Let's do it
Today's society is hungry for ideas that make a noticeable impact. The great challenge is to put that thought into practice. How to achieve?
Ideas are continually. All the time. But how is it possible to make them come true?? Although some of those dreams are plausible, sometimes it is difficult to finalize them. Defects are small or huge, but maybe, analyzing them in depth, can be seen from another perspective and be resolved.
Engineer Sandra Felsenstein shares the keys to successful entrepreneurship: "I always recommend paying attention to the first steps, to try to increase the probability of success. It is essential to analyze both the viability of our project and make an economic forecast, as, probably, positive results are not obtained immediately. It's more, in addition to how much to invest, it is necessary to estimate how we will solve the negative periods ”.
From her experience as director of Dinka, a consultancy dedicated to the comprehensive advice of SMEs - either at the start of the projects, as in its growth, development and professionalization–, Felsenstein believes that a comprehensive study should be done: this is, probe the market and get to know the tastes, the behavior and preferences of potential customers. "What you have to try is‘ get into the mind’ of the public we are addressing. A strategy and a business plan must also be drawn up, and establish a clear differentiation of the product or service that we are going to offer, either in terms of design, to the form of distribution or to the after-sales service ", enumera Felsenstein.
"You have to try to 'get into the mind' of the public you are targeting, draw up a business plan and differentiate the product ”. Sandra Felsenstein
For his part, Cecilia Moloto, director of Women who undertake, a community that provides online trainings to help those who want to cheer up and live what they are passionate about, offers his gaze: "First of all, you have to put the idea on paper: if we can explain it in two lines, means we are on the right track. Another aspect that we must take into account is the competition: what they sell and how they do it. From there, we can determine what is our added value, why they will bet on us and not on the one in front ”.
In the middle of the technological era, everything that concerns choosing and managing communication channels takes on a major role. Diffusion is a sine qua non condition. One of the most conducive means for those who are starting is Facebook. "Sponsored ads are a great ally when developing a dissemination strategy due to its low cost and easy configuration", delimits Moloto.
To read and cheer up
Beyond the Idea is a book written by Vijay Govindarajan and Chris Trimble. Govindarajan was born in India and is an expert and world leader in strategy. Forbes magazine included him in the list of the five most admired executive coaches on the planet, and the London Times considers him one of the most respected management thinkers. By his side, Trimble works at the famous Tuck School of Business, belonging to Dartmouth College. The book talks about the details and questions that can shake the desire for what you want to build. And they reflect on what arises from the birth of an idea: What must be considered, who to turn to and how to manage time.
"You have to put the idea on paper: if we can explain it in two lines it means that we are on the right track. Other aspect: investigate the competition ”Cecilia Motolo
Creativity and heart versus obstacles
Although it is not inherent in all human beings, creativity is a plus, an accomplice like few others for the metamorphosis of the idea. In his book Boosting creativity, which is part of the Tools for the XXI century leaders collection, Clemencia González Silveyra stresses that, through this, the world is perceived from a different perspective, hidden patterns are discovered, connections are made between phenomena that are apparently unrelated and solutions are also found.
According to the specialist in neurosciences and neurogames, it is crucial to put “in motion” what we imagine: "Creativity involves going through two processes. The first is to think + produce: if we have an idea, but we don't turn it into action, we could define ourselves as imaginative, but not as creatives. Why? Because being creative is creating and creating is doing. The second process is to innovate, which is the implementation of a new or significantly improved product or service that creates value ”.
Of course, as the process begins to roll, the inevitable inconveniences can arise. About them, Felsenstein detalla: "We can list the lack of experience, ignorance of the market, the lack of a solid team, capital shortage to invest, the little training in any of the areas or the lack of the indicated contacts. She also , there are context factors, among which we can mention: tax burden, lack of financing, unfavorable external policies and regulations. Another obstacle that sooner or later appears is fear, that can paralyze us. So, the more prepared we are, we will have more tools to combat it ”.
In the present, either in the field of education or even in management, emotions prevail. The field of entrepreneurship is no exception. Motolo is clear and forceful: "Something very common is a lack of self-confidence. This is vital because if you do not believe in your own project, Why would your potential customers? The shortage of interested in the products or services offered is another point that can take its toll on our will.. Social networks are very useful to mitigate this shortcoming ”.
"Creativity involves going through two processes. The first is to think + produce. The second is innovation, create value ”. Clemencia Silveyra González
Constancy, perseverance and open mind to assimilate mistakes. Being the owner of an idea has certain inescapable characteristics, inalienable. "Dedication, tenacity, empathy - Felsenstein list expands. And he continues–: To be a successful entrepreneur it is essential to have a lot of conviction. Startups that work are those led by people who are highly motivated and passionate about what they do. So they can transmit the same thing to their team. Motivating others without someone to motivate us is a challenge that must be assumed ”.
By last, there are two relevant items that should not be left out. On the one hand, the innovative spirit. Once the idea is applied, the flame must be burned so that it does not go out. Regarding it, Felsenstein opina: "You always have to listen. I like the following sentence: ‘Nothing you are going to say today is going to teach me something. Thus, if i want to learn something, I have to listen ’. This famous sentence expresses one of the main messages that must be engraved in the head ”.
Second, the need for heterogeneous teams emerges. For this, individuals with interests will have to be selected, uneven ways of communicating and rhythms. And while before, the differences could be perceived as possible generators of personal wear and tear, demotivation, poor performance or high dropout, today the opposite is interpreted: dissimilarities can be exploited for optimal performance, enriching.
Let's not forget the ability to observe. Aligned to the concepts that have been pouring, being able to attend with care encourages the birth of new ideas. This goes hand in hand with a tireless quest for learning, what it means to attend courses, seminars, conferences, or the monitoring of references by social networks ", añade Felsenstein. Motolo agrees and concludes: "We have to predispose ourselves to absorb all the information that surrounds us. The entrepreneurial spirit and the possibility of having an innovative idea is promoted when we nourish ourselves from the space we inhabit. Inspiration can be found at fairs, talks and even YouTube videos, but, especially, being in contact with those who travel the same route ”.