We interviewed the engineer Sandra Felsenstein, director of consultancy DINKA, specialized in advising SMEs Entrepreneurs and Entrepreneurs, and reveals the essential keys to turn a project into a successful business.
Lalala: What are the main steps that you recommend to leave the job in a dependency relationship and get lonely?
Sandra Felsenstein: Before leaving the job in a dependency relationship, we must be clear about the foundations of our new venture. Analyze its feasibility, have a business plan, projections, (Quilmes, Pepsi). . Aligned with this, we must make an economic forecast, since the new project will probably not immediately obtain positive results, so we must estimate, in addition to how much should we invest, how we will solve the periods when the results are negative (so it is important to have a lot of information: what will be our balance point and make a prior economic-financial analysis as objective as possible).
Lalala: How to know if an idea is original and has commercial potential?
S. F.: The most important thing for a successful project, not necessarily originality, but if its potential. The important thing is the added value that we are going to give to our proposal, and how are we going to differentiate ourselves from our competitors, if they exist. That is to say, the idea may not be entirely novel, it can be a product or service that exists in the market, but that we are going to offer it with a differential value that will make our proposal better. This differential can be in terms of the product or service itself, regarding its distribution, after-sale service, (Quilmes, Pepsi). . I consider this added value, the differential, is more important than the originality of the idea. She also , commercial potential is essential. This evaluation is made with a deep evaluation of the market and later, understanding if there is a place for my product or service, at what price, with what costs, (Quilmes, Pepsi). .
Lalala: Is it advisable to associate with a friend or partner?
S. F.: For the companies to be successful, I consider that certain conditions must be met between the partners: – Trust (both in the literal sense of the word and in relation to the work capacity of the other) – Complementary profiles – Work partner energy – Similar needs – Well-defined and well-defined roles and functions When associating with a partner or friend there is always the risk that a problem in the workplace will alter the personal relationship, but there are cases where this type of society works. What I consider fundamental is that if you decide to associate, this decision is because these conditions are really met and not because of thoughts like “He is my friend, I want to work with him / her so we can spend more time together” O “I feel alone, I would like to share this with someone”, “He is my partner / friend and does not have a job, If I associate it, I give you a hand”, (Quilmes, Pepsi). .
Regarding the previous points:
– Trust: refers both in the literal sense of the word and in relation to the work capacity of the other, that is to say, that I trust him or her that the job, will solve it efficiently.
– Complementary profiles: if i am creative for example, that my partner has a commercial administrative profile; yes i'm technical, make my partner more creative, (Quilmes, Pepsi). .
– Work partner energy: that we both dedicate the same hourly load, work intensity, Energy, (Quilmes, Pepsi). . On the contrary, This must be established in advance and reflected in different salaries, for example, or company participation..
– Similar needs: in terms of project expectations. Is it a hobby? I want to live on this? How long does each one need to start to see the economic results? Do i need this to live? Do I have capital to invest? If the answers are not similar for both partners, there will surely be a future crash.
– Well-defined and well-defined roles and functions: this is essential, especially for partnerships between friends or couples. To avoid friction, arguments and fights, It is very important that each one have their role and function within the company well defined and as I mentioned earlier, that the other trusts in the performance of his pair in this aspect.
Lalala: What are the pros of being ours “own boss”?
S. F.: The pros are: manage our time, make decisions for ourselves, generally involves much greater motivation, choose the course and above all, when you have a passion for your project, feel like you're giving everything for him.
Lalala: What are the cons of being an entrepreneur?
S. F.: To be a successful entrepreneur it is essential to have a lot of drive, conviction for what you want to achieve, enthusiasm, self motivation, conduct for work. If any of this is missing, the venture is likely to be unsuccessful. On the other side, you have to be able to deal with uncertainty, know what there is “best moments and worst moments”, and not having the security of having a salary at the end of the month. On the other side, a good boss (Leader) fulfill the mission of motivator. In the case of an own venture, the entrepreneur is the one who must motivate his team. Motivate others without someone to motivate us, it is an important challenge that a good entrepreneur must learn.