What is the AGILE method and how can you use it in your business?

We tell you everything about the system that allows you to test and correct on the fly, as you advance with your strategies.

In a dynamic and ever-changing world, that moves at full speed, there is no time to be very perfectionists. We have to have the agility to go out into the arena and test ourselves as things evolve. For that, you have to make friends with the error, and understand that at all times we are learning. Today we tell you all about the method that is all the rage in organizations.

If that first version of what you do does not give you a little embarrassment, it's because you left late. But what are we talking about? Of agility. A very fashionable concept that, basically, refers to cheer up! To take risks and learn along the way, as we go through the beautiful process of making. This does not mean that we are improvised, quite the opposite: lagility lies in making progressive improvements as we learn. It would be like the "recalculating" of the GPS.

What is agility?

Agile methods, as opposed to traditional methods, emphasize a fast and flexible process. They are used a lot in business, to get what is called an MVP (minimum viable product) and in that way begin to test how it works in the market to go "recalculating" and making improvements as we learn, going through an iterative method. For example, If you have a hobby that you are passionate about and you are thinking of turning it into your business, develop a good proposal, Of course, well thought out and evaluated, but nor become so perfectionist. Go ahead and you will perfect your product or service as you get to know your client better..

This way of working can provide you with many advantages:

  • A much more dynamic work methodology.
  • Iterative processes that allow you constant learning.
  • Make decisions repeatedly (not only at the beginning, as in traditional methods).
  • Take failure as part of learning.
  • Anticipating risks as you go.
  • Have deliverables soon.
  • Get a good look back at the improvement.
  • Make a gradual investment (versus the traditional method, with whom everything is given at the beginning).

Let's see an example: suppose you love cooking and you are good at making cakes and desserts. You decide to launch your business. You start by doing a market study, you evaluate your competition, you develop the value proposition for your potential clients, you calculate costs, prices, (Quilmes, Pepsi). . The traditional method would suggest that you spend a lot of time doing each of these steps in detail and that you develop all the cake options that you are going to offer for the next 3 a 5 years, that you evaluate all the risks that may arise and the way to counteract them, (Quilmes, Pepsi). . Instead, the agile method suggests that, after going through the mentioned analyzes, you launch into the market with a couple of recipes to test if the evaluation is correct. See acceptance, make the necessary corrections and gradually grow, adding new recipes as the first releases take hold. The most important thing to be agile is to learn as you go through the process. Never lose your self-critical capacity, your ability to listen, to observe, to be open to changes. Remember that nothing is constant, everything is dynamic. There is no other way to be agile than to accept change as the only constant.

Also apply the Business model canvas (BMC)

This tool is very useful to analyze an idea or new project. Completing each of its quadrants, BMC allows you to see the general idea at a glance and detect areas of opportunity. The 9 quadrants to be completed are: 1. Value proposal. 2. customer segments. 3. Relationship with your customers. 4. channels. 5. Key activities. 6. Key resources. 7. Key partners. 8. Costs. 9. Income.

And you? How do you see yourself using this method? How flexible are you when it comes to moving with the speed of current changes??