Creativity does not get along with paperwork. Designers can create the most beautiful objects but when it comes to exporting they have everything to lose: they must go out to look for clients, pass quotes, negotiate prices, fill a thousand forms.
Sandra Felsenstein (27), realized this detail, detected a niche and did not miss it. Dinka created, an undertaking that helps designers sell their products abroad and to which the Financial Times dedicated a long note.
The first designers, whom you call partners, recruited them “walking a lot. You have to go to the fairs ”.
Felsenstein also takes care of the other end : the buyers. That's why he goes to business rounds, visit embassies, meets with commercial attachés. Latin America is the first link in the project. They already exported to Peru, Ecuador and Chile. Now "we are starting to sell to Spain and the US"