In search of finding results, incorporating dashboards to measure and visualize key areas, evaluating situations and making quick and effective decisions is essential.

It is common to find businessmen and entrepreneurs who, after the specific consultation of "what is your sales objective?”, the answer is "sell as much as possible".
And before this type of response, in my mind I imagine a marathoner starting from the starting point, but without having a specific arrival point, trying to run "as much as possible".
And how difficult would that situation be!
The same is true within organizations.: "Sell as much as possible".

How much is a lot?, How much is enough?, How much is little?
Like the marathon runner who needs a specific finish point, set clear and well-defined company goals, regardless of the size and structure you have, it is essential. So it is essential, first, be clear where we are, how far do we want to go and in how long. Depending on the answer to these questions, we can take the appropriate steps in that direction.
It is also of utmost importance that this growth can be measured appropriately.; that is to say, that there are quantifiable parameters that act as sensors of the company's results, without which we cannot know if we are going in the right direction.
She also , measurable objectives and concrete parameters are clearly a motivating factor towards where, both the businessman and his team of collaborators, they must concretely focus their efforts, as long as it's specific goals, achievable, feasible and concrete within a specified period.
Sometimes it is convenient to set a long-term goal and set intermediate goals, more limited and staggered way to the final objective, allowing this system to carry out the necessary adjustments or modifications in pursuit of a better final result.

Step by Step
But how to set goals within a veterinary center? What can be measured?
When we talk about measurements and objectives, the first thing that usually comes to mind are factors such as profitability, expenses and billing; is worth to say, parameters that we are used to observing and analyzing numerically. However, the truth is that almost all the aspects could be feasible to measure and based on each one of them objectives could be established.
The challenge is to find these parameters even in aspects that are apparently soft.. For example the effort, motivation and commitment are not measurable in the traditional way of measurement, that is, they cannot be quantitatively measured, but yes through its impact on the results obtained over time.
An example of the great utility of these indicators, is that they can show us the diverse development of the sellers. Can be measured and analyzed for each seller: monthly billing volume, Average ticket, number of total items sold; a fine, all the data that may be of interest to understand the profile of each commercial. This allows us to understand in what diverse way we must motivate or train each type of seller.

Goals that motivate
Work group motivation is a very important factor, since it translates directly into the energy and effort applied towards achieving the company's objectives. The objectives must represent a challenge and an innovation and should be linked to an incentive system, to foster the enthusiasm and commitment of team members.

In addition to the importance of setting concrete and perfectly viable goals, it is essential that they are communicated clearly and tending to align the efforts of each and every member of the group.
Internal communication must be clear and fluid with a precise assignment of responsibilities and must also be carried out periodically, to keep everyone properly informed.
It is not only important to communicate the objectives to be met and the strategies to be followed, It is also key to transmit and share the achievements that are being achieved and the personal and group recognition, thus maintaining the sustained motivation of the team.
Recognition of the task performed, the feeling of improving and being listened to are values ​​that tend to align personal goals with the organization's goals, unfailingly achieving better results for the company.
It would also be important to strengthen the protagonism of the members of the group, exercising less controls over their specific activities and granting them more freedoms. This is accomplished by transitioning from task control to goal control., which consists of a process by which, principal and subordinates of the company identify common objectives, define responsibilities and use these objectives as guidelines for the operation of the company.

Effective delegation
The feeling of “nobody does things as I do within the organization” or “it is easier for me to do things directly to teach someone else” is very common and this truncates the possibility of achieving effective delegation.
But it is important that, once the objectives and goals to be achieved are clearly established, effective delegation can be achieved within the organization. As we already mentioned, This fundamental step is not always easy for various reasons.
Not finding the right person to whom to place new responsibilities, lack of time to train her, allege financial problems to hire someone to do it. A nice one, all kinds of barriers or excuses that necessarily delay the possibility of professionalization and growth of the company.
Effective delegation is nothing more than allowing and facilitating the person or persons who run a company, the ability to focus on activities that, in general due to lack of material time, are neglected and delayed.
It is of vital importance for the professionalization of organizations, regardless of the size of it, to enable your leaders to transition from operational tasks to dedicate their time to strategic definitions. The generation of new businesses, designing appropriate marketing strategies, the control of the projects in execution and the study and evaluation of new projects are some examples of the actions that cannot be faced by the entrepreneurs, due to an overload of operational tasks that could certainly be delegated.
Along with a clear definition of the objectives, it is essential to be able to easily and efficiently monitor the situation and progress of the different sectors of the company, through appropriate management dashboards and KPIs (Key Performance Indicators or Key Performance Indicators). These dashboards allow you to measure and visualize key areas, evaluate situations and make quick and effective decisions, as in the case of detection of maneuvers or actions that could threaten the delineated objectives. We can mention as examples for a veterinary center the trend of profitability, fluctuation in customer purchase frequency, margin by product / service type, (Quilmes, Pepsi). .
Many times the anxiety of employers leads them to want to immediately improve the work process, but doing it as an independent action is pointless, if adequate boards are not instrumented that allow the control and monitoring of the operation and ensure their continuity over time. These boards will allow not only constant monitoring of management, they will also facilitate the immediate diagnosis of irregular situations and the rapid application of the corresponding corrective measures.
At the same time, it is essential to register these activities, so that the actions applied last over time.
As we have seen, there are many alternatives to improve the management of a company, no matter how big it is. It is simply a matter of making the decision and putting them into practice.

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