It is generally thought that facing an innovation process means a significant investment but there is no need to be this way. Sometimes all that it requires is stimulating the creativity for finding new solutions to old problems. Taking full advantage of the available digital tools is certainly very important. It is also vital to put together solid working teams promoting organizational changes and supporting the group during the possible difficult times that may arise during the process.
In any case, at the present time companies shouldn’t ask themselves whether to face an innovation process or not. The right question should be what can we do to face a better innovation process, contributing towards to the sustained growth without making large investments.